Guides

How to build an AI assistant on your own content

Straight answers to the questions people actually ask before they build one — including the parts that don't involve us.

How to make an AI chatbot that answers from your own PDFs

Three ways to build a chatbot over your own PDF documents — writing it yourself, a flow builder, or a hosted assistant — and what each one really costs in time and skill.

7 min read

How to add AI chat to a website without a developer

What it takes to put an AI chat widget on a site you didn't build yourself — the embed snippet, where it goes on common site builders, and what to check before you paste it.

6 min read

How to make a chatbot from your YouTube videos

Turn a video back catalogue into something people can ask questions of — how transcripts, timestamps and channel imports work, and what makes video harder than documents.

6 min read

Fine-tuning vs retrieval: how an AI actually learns your data

"Training an AI on your data" usually doesn't mean training at all. What fine-tuning and retrieval each do, which one you actually want, and why the difference decides whether answers can be cited.

8 min read

Why AI assistants make things up — and what citations actually fix

A plain explanation of why language models invent confident answers, which techniques genuinely reduce it, what citations do and don't solve, and how to test an assistant before customers do.

8 min read

What to put in an AI knowledge base (and what to leave out)

Which of your documents belong in an AI knowledge base, which quietly poison the answers, and how to keep the whole thing current once it's live.

7 min read